Pinterest SEO Tricks | How I Get 1000s of Traffic Per Day
Do you want to know how to rank number one on Pinterest and get 1000s of page views to your website, every single day?
Well, keep on reading. In today's article, we are going to be talking about all things Pinterest search, and specifically about Pinterest SEO.
Now, in the last few years, I've had a lot of pins rank on page one on Pinterest search, and the way that I've been able to do it is by understanding and leveraging Pinterest SEO. If you're new to the online marketing world, you might not exactly know what SEO stands for Search Engine Optimization. So just as when you're writing a blog post you optimize that for Google search. Similarly, when you're creating a bid on Pinterest, you also need to optimize that for Pinterest SEO.
Now, when it comes to Pinterest SEO there are four key ranking factors that you need to take into consideration while creating your Pinterest account as well as while uploading new pins to your account:
1. DOMAIN QUALITY
The first factor is domain quality. Now the domain quality year essentially stands for the website or the blog that you have attached to your particular Pinterest account. So how can you make sure that you have a high-quality domain?
Conver Personal Account To A Business Account
So the first thing that you can do is to convert your account into a business account so that Pinterest knows that you are using it for business or brand purposes.
Activate Rich Pins
The second thing that you can do is to make sure that you've activated rich pins, which essentially give veterans the metadata required from your pins to understand what exactly is your pin about and which article or which product does it relate to so that Pinterest can match that not only infantry search but also show that in Google search queries as well.
Save High-quality Pins
And finally, to improve your domain quality it is extremely important that you only save high-quality images, it doesn't matter if you're building your bends or if you're building someone else's bins to your Pinterest account. What do you need to ensure is that as a high-quality domain, you need to have a certain quality of the pins that you save. So this means no spammy pins or low-quality pins. So jazz pins would have dark images, or that are not clear what they're talking about making sure that you only save high-quality pins to your Pinterest account gives Pinterest the idea that you have a high-quality domain or high-quality website, and that is essential for you to have a long-standing good search position on Pinterest.
2. PIN ENGAGEMENT
Next, the second factor that goes into consideration when it comes to Pinterest SEO is your pin engagement, this means how many times has your pin been clicked. How many times has it been saved, how many times has someone rebounded. How many times has someone commented on it right so all of these aspects, actually create something called engagement on Pinterest, which works the same way as it doesn't on any other social media platform, the higher up engagement, the higher your search ranking? This means that when you see all of the pins that are ranking on page number one on search, or in the top 20 or 30 search queries, those pins have had a lot of engagement, which means they have either been clicked, saved Repin, or share a lot to put them on a higher ranking.
How Can My Pin Get A Lot Of Engagement?
So you're probably wondering how can my pin, get a lot of engagement when I'm not even able to rank on Pinterest search, I got you. So what you need to do here is that each time that you create and upload a pin, you need to ensure that a couple of things are optimized before you hit publish.
Pin Title
So the first thing that you need to optimize for your SEO is your pin title so the title of your pin is also something that can come up in search results, and should be ideally including the keyword that you want to rank for, see if you're creating a pin on the cheapest countries to visit in Europe, that should ideally be apart of the European title.
Pin Description
The next place that you need to optimize is your pin description, you need to ensure that you have at least five to seven keywords that you have included which are related to the topic that you want to pin about and will enable Pinterest to understand what your brain is all about so that you can rank in search in the long term.
Pin URL
The next thing that you need to ensure a high pin quality is your pin URL, so make sure not to have a URL or your link, which is attached to your pin have random numbers or random jargon, the more text that is involved within the URL, the better it is. Ideally, if the keyword is included within the URL, and that is the best-case scenario.
Board Saved To
And lastly, it also matters where you have saved the pin. So which board has it been saved to how relevant is this board that you've saved this pin to.
3. PINNER QUALITY
The third factor that you need to take into consideration when it comes to Pinterest SEO is pinner quality. Now the winner here is you and your behavior on the platform, Pinterest doesn't just care about your account and your pins but it also observes what is it that you are pinning and contributing to the platform. Now this means that if your activity on Pinterest indicates a low-quality account or spammy or questionable behavior, then you're not going to be able to rank very well in search in the long run on Pinterest. Now there are three things that you can do to ensure a high banner quality on Pinterest.
Consistency
The first thing that you can do is to stay consistent. So whether that's checking in two times a week, or that checking in, once every day, make sure to add 10 to 15 minutes, every week at the bare minimum to make Pinterest, Understand that you are an active and engaged user so that they can also reward you with further engagement on your events.
Save High-Quality Pins
The second thing that you can do is to save only high-quality pins to your account, as well as to your boards. Do not save pins that are either irrelevant or are not that well done.
Not to engage in spammy activities
The third thing that you can do to improve your banner quality is not to engage in spammy activities so leaving random comments so that people can come and check out your account, or even participating in share threads such as Facebook is not going to help your account in the long run, it might give you some short term added benefit of having a little bit more views or a little bit more engagement, but in the long run, it is detrimental to the quality of your account, so you should have as much organic engagement as possible, and spend a little bit of time sharing your as well as other people's content on Pinterest.
4. PIN RELEVANCE
The fourth factor that Pinterest looks into when determining the quality of your account as well as how likely you are to rank on search is pin relevance. So this means that all of your pins and boards should be categorized in order of relevance. So if you are a travel blogger and you have a travel pin. However, if you say that pin to a food board, or let's say, a group board that also has food bloggers that are not going to indicate that you have high pin relevance, and when your pin is not relevant, Pinterest is not likely to rank that in search. This means that every pin that you create a build or share on Pinterest should be highly targeted and specific. Now there are three things that you can do to optimize your pins for relevance.
Save To The Most Relevant Board By Title
the first thing that you can do is to make sure that each time you upload a pin or you save a pin, you save to the most relevant board by title. So let's say that you have been on Keto Recipes, it would make more sense for you to save it to a board that has a title, which is the most similar to Keto Recipes.
Organize Pinterest Boards
The second step that you can take to make sure that you have high pin relevance is to clean up and organize your boards. So if your boards are completely haphazard and you have random bins which have been collected over the years and are just laying there and gathering dust, then this is the right time for you to clean up your boards, and to make sure that only the right bins are in the right boards, and there are no irrelevant pins which are in your Pinterest account.
Add Keywords To The Pin Description
And finally, you can also optimize your pins with accurate keyword description so make sure that you only add keywords to your pin descriptions that are highly relevant specific and represent what your brand and business is all about. In the long run, this will allow Pinterest to understand what is it that you create content on what is it that your audience is interested in and what is it that they should be ranking you on a search for now if you want to learn more about how Pinterest works in search engine and how you can use it to drive consistent traffic to your blog or your website.
