SEO for Instagram - 2 Ultimate Steps to Get Followers
In today's blog, you will become a master in SEO of Instagram. I think that this is probably one of my most favorite blogs that I've made so far because I'm going to give you some SEO tricks that you can use against the algorithm for Instagram. So if you're interested in learning the secret little hacks that you can implement in your social media, then keep on reading. Now before I go ahead and spill all the secret beans on how you can rank higher on Instagram. If you are a beginner, let me just explain what SEO means.
SEO means, Search Engine Optimization and if we're going to be exact, on the dictionary, it says that search engine optimization is the process of maximizing the number of visitors to a particular website by ensuring that the site appears high on the list of results returned by a search engine, in our case.
I'm not going to write about website optimization, I'm going to be writing about how you can get your posts on Instagram to rank higher. Now let's first start, I have two SEO tricks to share with you which are written below:
1. The first is basically the idea is that for your bio name instead of just putting your name, which is not very searchable, think of keywords that you can put on there that's related to your niche or your industry.
For example: If you're a fitness coach and you're simply putting your name in your bio section, a person that's looking for a fitness coach will probably not be searching, Vanessa Lau, or Julie or Daniel or whatever your name is, instead, in the Instagram search bar, they're probably searching for a fitness coach, that's why it's really helpful that in your bio name, you actually put in fitness coach or fitness, whatever so that you'll actually show up in search when someone is typing in for a fitness coach
2. Now my second piece of advice is a hack, in terms of Instagram, and that is utilizing Instagram alt text. Now Instagram alt text is a very new function that Instagram recently released in January 2019 And not a lot of people have actually tapped into it yet. Thankfully, you're reading this article so you can actually get ahead of the curve. Now what alt text means is Alternative Text. And what this is going to allow you to do is input keywords into your photo. Now I'm going to walk you through how to add alt text and also explain kind of why it's important.
So right now I'm about to upload a photo, I'm going to hit Next, and after I've put in my caption my tags, and my location, what I'm going to do is I'm going to go to Advanced settings which you can find at the very bottom of this page, I have a feeling that a lot of you probably have never noticed that there was an advanced setting in general.
So once you click Advanced Settings, you'll have the option to turn off your comments and also share this post to Facebook. However, what you'll also notice is that you can also write alt text. Now, what alt text is. It's going to be describing the photo and the reason why alt text is there is really for people with visual impairment, what's going to happen is if you have alt text then Instagram or Siri or whoever is actually going to read your posts out loud to that audience.
But not only this for SEO and algorithm purposes. If you put keywords into your posts, it's going to really help Instagram, understand what your post is all about, and whether or not your post is going to be relevant for a certain audience.
So for instance, let's say my niche is in the business niche, and within my post, I write things like entrepreneur, entrepreneurship, business, social media, so on and so forth. That means that when Instagram reads that they're probably gonna be more likely to actually show my posts to someone actually interested in those topics. Now keep in mind already even if you're not putting alt text. Instagram is already doing it for you. However, I asked you, do you really trust Instagram to figure out what your post is about, probably not. That's why it's going to be really worth the time and effort to include the alt text so you get a boost in the algorithm.
These are the two steps that you have to apply for SEO of Instagram. Have a good day.