Pinterest Marketing Strategy | Make $100 in One Week
My Pinterest accounts recently crossed over 450k monthly views, despite spending less than one hour a week on it. In this article, I'm sharing my Pinterest marketing strategy for 2021.
You're within the right place if you are looking to grow your audience and income online. Now, it wouldn't be an exaggeration to mention that Pinterest literally changed my life, not only Pinterest helped me take my blog full time and earn a living from it, but it also helps me drive consistent leads, sales, and customers to my other online business, but the most important challenge that comes with Pinterest marketing may be a constantly changing algorithm, it is often hard to work out what's working immediately because Pinterest literally changes every single month, but that may not too different from the other social media platform or maybe program.
So during this article, I'm sharing with you what's getting to be my top focus for the approaching year, I also like things that are working immediately on Pinterest:
Video Pins
The primary thing that I'm getting to be focusing more on in 2021 may be a video event. Now video pins are different from the standard pens that you're wont to on Pinterest with some quiet text or graphic overlay on them. Video pins on the opposite hand even have far more animated elements and or complete videos that are featured within that vertical pin format also.
Now, if you've got been following the social media industry, or maybe the digital marketing industry, you'd have seen that there's a predominant trend going towards video, whether it involves short-form video on Instagram, like reels or it involves Google videos like web stories or it involves Pinterest videos.
Videos are everywhere. So video bits actually allow you to not only reach bent a special sort of audience, which is curious about interacting with a special content format rather than just the text pen.
Video Pins V/S Image Pins
It also allows you to succeed in a wider audience in terms of engagement because of the impression that these pins can get now if you dig a touch bit deeper and you compare impressions when it involves your video pins versus your image pins, you will see that video pins are being aggressively promoted by Pinterest and truly have the potential to succeed in a wider audience than simply your textbooks.
Now, this does not mean that you simply should only be pinning video pins and you ought to just ditch text or image pins, because those are literally also important in driving traffic to your website now, albeit Pinterest intentionally allows you to click out and inspect different interesting things. one more reason why Pinterest is promoting video pins is that it allows engagement within the platform also as allows users to spend longer on Pinterest rather than clicking out and going elsewhere, and once you create videos, whether you showcase behind the scenes of your product, otherwise you just show someone step by step the way to do something, it allows Pinterest users to spend longer within the platform, engage more together with your content, which helps both Pinterest as a platform and you as a creator.
Fresh Pins
The second thing to specialize in is fresh pins. So Pinterest last year shared that they're getting to be promoting fresh pins or fresh content over any quite duplicate pins or duplicate content. Now, there's tons of confusion surrounding fresh pins about what exactly are fresh pins, are they equivalent content or are they different content to stay it simple, a fresh pin is just a pin with a fresh image thereon now, it is often an equivalent landing page or blog post URL that you're sharing, however, if you create a replacement image or a replacement Pinterest graphic for it? meaning that it's a fresh pin.
Now the simplest case scenario would be if you were creating new content and posting that on Pinterest consistently, but that's not always possible, so you'll make a 1 content piece go tons further by simply creating fresh new graphics for it and promoting it over and once again on Pinterest, however, confine mind that if you create very small changes, and you retain the pictures, the same, that it isn't really getting to be considered afresh pin, so for my lifestyle account I bought about 10 fresh pins every single day, but that website has over 200 blog posts which suggest that we've tons of pages to post on Pinterest if you're just starting out a more realistic number for you to stay with would be probably three to 5 fresh pins every day for your old content also as your new content. Now inside my paid programs, I'm going tons deeper into the way to create your custom bidding strategy because this is often something that will differ from account to account and niche to niche.
The subsequent thing to specialize in is trending content. Now there are billions of beans being uploaded to Pinterest every single month so for your brand to face out and to truly get clicks and drive your traffic, you've got to be creating content that's trending or in demand. The logic is straightforward, the more folks that are checking out your content, the more folks that will actually end ads manager.
Trending Content on Pinterest
Another thing to stay in mind associated with trending content is seasonal content now whether it involves major holidays in your country or just lifestyle events around holidays, you ought to be watching seasonal content also so that you'll mount the seasonal searches, and other people come around to check out these content ideas, your content is already ranking and exposure on the search feed. the subsequent thing to specialize in is to possess a knowledge-driven approach. Now if you've got a business does one have access to audience insights which tells you where exactly is your audience within the world, and what exactly are their other interests besides maybe the topics that you simply are bending about, you're gonna have access to your overview which incorporates your best pens, also as your best boards. Not only this, but you furthermore may have access to the trends tool also because of the video pins that you simply create in your account so you'll specifically see what quite content is performing better versus the opposite when it involves creating video pins, I usually sign up a minimum of once a month into my Pinterest accounts to ascertain what exactly is functioning, what sort of content is performing the simplest and what's maybe not performing that well. Now when it involves Analytics, you do not need to limit yourself to only Pinterest data. you'll also check out your Google Analytics into your website dashboard, or even your Shopify or your shopping store to ascertain what percentage of visitors or customers Pinterest is sending your way. Now confirm to trace your data somewhere once a month that you simply can compare your performance month over month and still keep doing more of what's working for your account.
Idea Pins
The subsequent thing to specialize in is Idea events. Now counting on where you're based origins may or might not be available to you as Pinterest remains rolling out this feature, you'll create an idea pin supported text or on video showcasing your product, your blog posts, or maybe your service.
The way it works is extremely almost like Instagram or Facebook stories and it shows up usually at the highest of the mobile app not only this, the juice is additionally showcasing idea events at the highest of your profile, which suggests that they are getting to be pushing out this feature more within the upcoming year. Now this suggests that if you've got access to story events, and you're an early adopter, you'll actually reach bent a much bigger audience, and obtain more organic traffic and growth to your account within the same way. Now when it involves creating story events, you'll share recipes you'll share guides, you'll share behind the scenes of your company or your business. the purpose is to use a special content format to succeed in bent a special sort of audience and leverage the very fact that it's a replacement feature to grow on Pinterest.
So that's it for this article apply it to your Pinterest page. Believe Me! You will see magic in the growth of your audience and traffic.