Customer Engagement Strategy (2021) | Customer Engagement Tips

Many other people do not know how much customer engagement is necessary for every business or for any marketing field it is the most important part of marketing that the customer should be engaged with you because if one customer will engage with you then he can also bring up to 1000s to you. 

• Today, I'll be unpacking customer engagement
• Why it's customer engagement important
• How to measure customer engagement
• How to create a great customer engagement, the best strategy that works. 

By the end of this article, you'll be equipped with the knowledge to drive sales and increase your repeat purchases, all through customer engagement. So, what is customer engagement in the simplest form, customer engagement is the act of communication with your customers across multiple marketing channels in today's world, customer engagement can happen in many places Through email,

1. Text messages
2. Social media 
3. Your website
4. Your ads 
5. Review site in person and via other channels. 

Now, you might be thinking, My customers are everywhere, and I need to be there too. But you know what, that sounds exhausting. Well, let me tell you just how important customer engagement is first customer engagement creates a stronger connection and loyalty with your customers, they have to meet you.

First, hang out with you a little bit to know if it's a good match, by providing value through multiple channels, you give them more opportunities to know who you are and how you can help them. Does increasing your brand recall in the likelihood of purchasing and purchasing again.

Customer Engagement provides more chances to upsell and cross up with permanent data and segmentation from customer engagement, you can begin to understand the specific needs, and behaviors of each customer. This allows you to personalize and recommend products and services that provide an increase in value to your customers and better customer lifetime value and order size for your business. 

In summary, customer engagement is the first and the last impression, the customer has on your business, which makes it extremely important to businesses want to build a brand of customers who know them and are loyal to them. So, how do you measure customer engagement, the measurement of customer engagement differs depending on the channel used?

Website for Customer Engagement

Let's take a look at each client when analyzing your website for customer engagement. The following metrics are important

• Time on site: How long people stay on your website 
• Your bounce rate: the percentage of people who visit one page on your site, and leave, repeat visitors. 
• The number of people who have visited your site more than once 
• The number of purchases, or leads received from your site, and conversion rate
• The percentage of people who visit your site can convert into a sale or a lead. 

Now all these measures can be found using Google Analytics, a free website tool from Google that allows you to measure your website, activity. 

Customer Engagement Strategy for Ads:

When analyzing your ads for customer engagement. The following metrics are important

• Click-through rate
• The percentage of people who saw your ad
• Click on your ad conversion rate
• The percentage of people who clicked your ad
• Then converted all of these matches can be found within your ad platforms, under data or insights 

Customer Engagement Strategy for Social Media:

Let's talk about social media when analyzing your social media channels for customer engagement. The following metrics are important engagement rate

• The percentage of people that saw your posts engage with your posts and follower growth
• With the ongoing growth rate of your fans and followers, all of those messages can be found within the insights and the social media platforms you're using. 

Customer Engagement Strategy for Emails and Text messaging

When analyzing your email marketing, and text message marketing for customer engagement, you want to look at the following metrics

• Open rate, The percentage of people who received your email or text message in their inbox on the open day could berate
• The percentage of people who opened your email and click through to some link you had within the email or text message
• Unsubscribe rate, The percentage of subscribers who unsubscribe from your email list, or your text message list, 
• Growth rate, The percentage growth rate of subscribers to your email list, or text message list, and lastly conversion rate
• The percentage of people who click through from my emails and text message 

Then converted all these measures mentioned can be found in the reports of the email marketing platform, or text message marketing platform you use for individual emails and text, and your overall account. 

Customer Engagement Strategy for Reputation Platforms:

When analyzing reputation platforms for customer engagement. The following metrics are an important number of reviews

• The number of reviews you obtain an overall rating, the overall rating or score of your business - These metrics can be found on our platforms such as Google My Business, and Yelp, now that you know what metrics you should be measuring and monitoring, to understand the performance of your customer engagement. 

Let's Take a Look at a Few Tips and Tricks for Better Customer Engagement. 

Tip 1. Define your goals and your KPI. By this I mean, answer the following questions How often will I post, how often will I send out emails, what is your advertising strategy, how quickly you respond to messages, comments and emails, what is your plan to increase average order value or repeat purchases. 

Tip 2. Track the results and make improvements, some have goals in there, those that track goals. Only those who put extreme effort into understanding how the company is performing with customer engagement, we'll be able to make adjustments and improvements to their customer engagement to drive sells, and repeat purchases, alright. 

Tip 3. Segment your audiences. When you send me your audience it probably, saw potential customers what they need to see to make a personal decision based on where they are in the customer journey. Also, your marketing feels more personal and specific. And lastly, you suddenly get better customer engagement. 

So that is it for today's article I hope you understand how you can now engage your customer and get repeated sales from each customer to grow your business. 

Have a  Nice Day 

Thank You!